The California Tobacco Control Alliance is a statewide organization working to reduce the use of tobacco in California through collaboration with traditional tobacco control organizations and new partners. Designed to go beyond traditional efforts, the Alliance unites government, nonprofit, health, corporate, academic and business organizations behind a comprehensive statewide tobacco control strategy.
The Alliance has undertaken a statewide initiative to make cessation services and treatments more consistently available through California's managed care organizations. One of the main strategies of the initiative is advocating for HMOs to adopt a model benefit for pharmaceutical and counseling coverage.
Principal funding for the California Tobacco Control Alliance is provided by the SmokeLess States National Tobacco Policy Initiative, a program of the Robert Wood Johnson Foundation.